Who This Is For
Sound Familiar?
New to all of this
You want to start but you don't know where. The gym feels like everyone else got a manual you didn't.
Back after a break
You've done this before. Life got in the way. Starting again feels harder than starting did.
Working hard, not moving
You're putting the effort in. The results just aren't matching it.
All three are fixable. No extreme diets, no punishing routines, no guesswork. Just a clear plan built around your life, your goals, and the habits that will actually stick.
Transformations
Real People. Real Results. No Filters.
The Difference
Why Clients Choose Me
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Science-Backed
Education-First
Sleep & Recovery
Built For Your Life
More than a PT
Testimonials
What Clients Say
"Multiple people at work said how much I'd lost, which was mad! I'm obviously radiating confident energy because of you!"
— Lea
What's Included
Everything You Need. Nothing You Don't.
Personalised Training Plan
A programme built entirely around you - your goals, schedule, and starting point.
Nutrition Guidance
Straightforward, sustainable nutrition - no extreme dieting.
Sleep & Recovery Support
Certified sleep coaching built into your programme.
Regular Programme Adjustments
Your plan adapts as you do - nothing stays static.
Unwavering Accountability
Accountability is the backbone that turns a plan on paper into real results.
Hands-On Technique Coaching
1:1 in-person sessions with real-time feedback (in-person clients).
Education Throughout
You learn as you go, so you stay results-ready long-term.
Coaching App Access
Track workouts, progress, and habits all in one place.
Choose Your Path
Find the Right Package For You
Two ways to work with James — same expertise, same results, different formats. Pick the one that fits your life.
In-Person Coaching
Face-to-face sessions at Everlast Gym, Filton. Real-time feedback, hands-on technique guidance, and that extra push that comes from training with someone in the room.
Online Coaching
Full coaching experience delivered digitally. Train at your own gym, at home, or anywhere in the world. Same level of support and accountability, total flexibility.
Testimonials
More Client Stories
"Multiple people at work said how much I'd lost, which was mad! I'm obviously radiating confident energy because of you!"
— Lea
About
Hi, I'm James
I'm a Bristol-based fitness coach with a BSc in Sports & Exercise Science, a Level 3 PT qualification, and a certification in sleep coaching. I help people lose body fat, build strength, improve their sleep and energy, and feel genuinely better in their own skin.
I know first-hand what it feels like to lack confidence and not know where to start. Fitness changed that for me, gradually, through better habits, understanding my body, and showing up consistently. The knock-on effect on my confidence, energy, and quality of life was something I never expected, and it's exactly why I care so much about helping others experience the same.
I genuinely believe that with the right goal, the right approach, and the right support, there's very little you can't achieve. More often than not, people find something they never expected along the way. They actually start to enjoy it.
If you're ready to get started, I'd love to help you get there.
Credentials
Qualified. Certified. Experienced.
BSc (Hons) Sports & Exercise Science
Level 3 Personal Trainer — CIMSPA Registered
Certified Sleep Coach
Years of coaching experience
Everything I do is rooted in science, experience, and a genuine care for the people I work with.
FAQ
Got Questions?
Testimonials
Hear From More Clients
"Your greatest strength has been your ability to understand my point of view. You've taken who I am and my lifestyle and tried to make it fit, not the other way round. You're kind and empathetic, and that's helped me feel seen and believe I can actually achieve my goals."
— Belle